We’ve had this great old fashioned advert for Motor Oil sent in to us, and it does a great job of highlighting the way the media portrayed women drivers in the past.
Reading the article, it’s the first few paragraphs that hammer the point home, and shows the stereotypical view of women drivers, that was accepted seriously at the time, but can be looked at in a more tongue-in-cheek manner now.
To quote from the article:
“More and more men drivers are realizing the importance of using the correct oil in their cars. To their wives who drive the cars during the week, the importance of scientific lubrication is even greater.
Driving problems, bothersome enough for men drivers, become more serious when a woman is at the wheel… ”
The article goes on to describe “Driving problems that bother women.” such as “Engine is difficult to start” and “gears have to be shifted in hills and traffic“.
It’s an advertising piece clearly directed at men, that it would simply not be possible to get away with any more, but thankfully worth a laugh at now, just to show how far we’ve come (or not, judging by some of the videos on this site!)
Finally a big thank you to the fine fellows at Orangewheels, suppliers of Audi UK cars, who were wonderful with their help and advice in getting this site up and running, best regards,
Caroline.
Filed under: Women Driver Pictures,Women Driver Stories
